Servicing Excellence: Your Ideal Customer

Servicing Excellence: Your Ideal Customer
Event Ended
30 Nov 13:00 - 14:00

Despina Karatzias

Event Ended

Welcome to your Online Training Series. This is a 12-month online training excellence program in conjunction with Central Geelong Marketing and Tourism Greater Geelong and The Bellarine delivered by Despina Karatzias from

The Goal:

If you are trying to please everybody, you are pleasing nobody. In this training you will be clear about who your customer is and why it is important to know your customer on a deeper level. Knowing your Ideal Very Important Customer (IVIC) this will place your business in the best possible position to achieve success.

The Wins:

* What an Ideal Very Important Customer is and why this is important to your business

* The reasons why making a deeper connection with your digital visitor is essential for running a profitable business

* How to craft your own ideal digital visitor

Module Content:

Lesson 1: YourIdeal Very Important Customer (IVIC)

Lesson 2: Why Understanding Your Customer is Essential

Lesson 3: Crafting Your Ideal Very Important Customer


This online excellence training series will run monthly until July 2018.

This is a small business industry training and development opportunity for the Central Geelong Marketing and Tourism Geelong and Bellarine Member Community.

If you are not a member and would like to join this training series please contact: or visit to register.


I can’t make it live, and will still like to participate. Will the training be recorded?

There is good news and good news. It doesn’t matter if you are unable to make it to the live training will send you the recorded training and material distributed within 2 days of the training.

Where is the venue for this training?

This training is 100% all online. You will receive a link to register for each online class and once registered you will also receive reminders in the lead up to your training. This course is all delivered online in the comfort of your own home or office. And if you miss it or can’t make it we will email the recording and all supporting documents.

Here's to your excellence today and every day, and we look forward to seeing you at the training :)

#LoveCentralGeelong #VisitGeelongBellarine #BeExcellent

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